
Our team has a combined track record of +100 years of experience with high-growth businesses in retail and consumer goods. Our expertise lies in setting up the foundation of success when scaling up a business - building the right team, optimizing the organizational structure, building the right technology systems, and designing the engine for growth.
PARTNERS

Managing Partner
Raphael Coelho
Bringing a wealth of experience and track record in effectively managing stakeholders and leading functional teams through both zero-to-one and scale-up phases of business. Previously at RBI for +10 years, most recently as VP General Manager for Burger King APAC. Launched and operated Popeyes China as CEO.

Operating Partner - Technology
Zhang Tian
Substantial expertise as the leader in digital marketing and technology with companies such as Johnson & Johnson, Coca Cola, McDonalds and Burger King China. Firm grasp of the optimal system architecture for fostering the expansion of consumer and retail concepts in China. A passionate advocate for data-driven marketing and AI technologies.

Operating Partner - Growth
Ronnie Cai
Consumer and retail industry leader and veteran with +20 years experience, covered the expansion of several international brands in Australia, APAC and China serving both as management as well as senior advisor of private equity firms in acquisitions in the industry.

Associate - Talent Management
Yolanda Yu
Dynamic and hands-on human resource leader with experience both inrecruiting as well as talent management. Experience at Apple laid the foundation of the customer experience store profile. Recruited the team and prepared all HR processes for MYbarre fitness launch in China.